Lyons, Elaine M.
President of Perceptive Market Research, Chair of the Florida Research Institute, Chair of the Independent Data Collection Center
Dr. Elaine M. Lyons has over twenty-five years qualitative and quantitative social, academic and market research experience teaching sociology and market research at Rutgers University, Valparaiso University and the University of Florida, College of Business Administration, Department of Marketing. She also worked as a senior level researcher for Gerber Foods, Miles Laboratories and Response Analysis, a leading research organization in Princeton, New Jersey. Dr. Lyons has conducted public customer and organizational research for local, state and federal agencies, health and human services organizations, manufacturers, retailers and universities, including research in the transportation, advertising, public relations, communications, banking, mass merchandise, professional services and food industries. She is a member of the Market Research Association (MRA), American Marketing Association (AMA) and the American Evaluation Association.