aronczykAssociate Professor
School of Communication & Information

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Website: http://melissaaronczyk.com/

Melissa Aronczyk’s research examines questions at the intersection of media, politics and identity. She is the author of Branding the Nation: The Global Business of National Identity (Oxford, 2013) and the co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture. Current research includes a project funded by the National Science Foundation on the role of strategic information and influence campaigns on public opinion and public policy in the United States. She is a faculty fellow with the Center for Cultural Sociology at Yale University.